Bringing inbound traffic through superior ranking in search engines is a long-term strategy and commands excellent understanding of on-the-page and off-the-page optimization strategies. HTS’s content management team and HTML development team collaboratively work to achieve this target.
SEO
SEO services
HTSparrow’s SEO services offer a comprehensive approach to increasing your website rankings by optimizing on-page performance, backend issues, and developing an SEO-friendly content strategy that speaks to your ideal audience. We’ll start by fixing the technical errors, ensuring crawlers can easily navigate through your website, so more people can find you. From there, we’ll perform a deep dive using a variety of tools to identify the best keywords in your niche, and help you implement them in a way that drives sales.
What is Search Engine Optimization?
Search Engine Optimization is the process that involves techniques, methodologies, strategies and tactics used to increase the website's traffic by gaining top ranks in the results of search engines like Google, Yahoo, Bing etc.
In order to increase rankings, you need to optimize your web pages. Optimizing helps in making your web pages readable to the search engines and focus on key topics related to your content. Our state-of-art optimization techniques consist of complete research for every single element of the website's design, its structure, and off-page SEO as well.
World-Class SEO
HTSparrow stands apart by treating SEO as a powerful marketing channel in it's own right. Our rigorous, process-driven approach to SEO is leading the marketing industry and putting our customers at an unparalleled advantage.
- Technical SEO
- Link Building
- SEO Content Writing
OUR PROCESS
A Digital Marketing or SEO campaign is a marathon, not a sprint. The better we plan the more successful your campaign will be.
-
AUDIT
Before making a recommendation, we will perform a detailed Website SEO Audit to see how optimized your website currently is for search engines. -
OPTIMIZE
We’ll properly optimize your website so search engines can understand, properly index, and connect the pages of your site with keyword searches. -
RANK
We’ll increase the trust and authority of your website by building and earning quality inbound links. You will see an increase in the rankings of your site and the traffic to your business over time.
What's Included in Our Search Engine Optimization Services for Home Service Companies?
HTS handles the day-to-day of monitoring and improving your home services SEO campaign, including making your website more visible on Google search results and differentiating your brand across the web.
1Digital Competitive Analysis
- Complete a digital competitive analysis to see how you stack up against your top three competitors in the search results using our proprietary data tracking software
- Perform keyword research and identify the top sales-driving search terms and keywords in your market area and industry
- Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it against your competitors to create an actionable, sales-driving plan
- Create actionable revenue goals and corresponding SEO plans
2Website Code & Structure
- Install advanced Google Analytics and call tracking
- Make your website fast, secure, and mobile-friendly
- Edit your website’s code and structure to align with best SEO practices
- Edit and optimize your existing website pages for search visibility and creative content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
3New Website Content & Optimization
- Optimize existing web content to increase keyword rankings on search engines like Google, Bing, and Yahoo
- Publish new website content to expand your search visibility and fill gaps in your website’s content marketing plan
- Tweak and improve your website’s content month after month to establish your brand as THE AUTHORITY online
4Local SEO
- Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
- Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
- Optimize your company’s Facebook page for local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
5Website Speed
- Reduce website bounce rate by making your web pages load faster
- Provide a better user experience for your website visitors through strategic page speed optimizations
- Optimize your website speed across mobile, desktop, and tablet devices to load lightning fast
6Review Generation & Management
- Streamline the review generation process, resulting in more 5-star reviews
- Monitor Google My Business and other online directories for negative or malicious reviews
- Respond to positive and negative customer reviews on your behalf, sending positive signals to Google and other search engines to improve the performance of your home service company’s SEO campaign
7Analytics, Tracking & Reporting
- Install industry-leading phone call tracking software and advanced Google Analytics to track the source of website visitors and new customer leads
- Track, test, and continually tweak your SEO campaigns for better performance while keeping a close eye on the competition
- Make data-driven decisions to generate more leads and sales and increase your ROI from your SEO campaign
8Dedicated Team
- Dedicated account managers who serve as your point of contact for all things digital marketing and SEO for home service companies
- SEO analysts and copywriters who know home services marketing and what it takes to increase leads and sales from the web
- Digital designers and webmasters to help you increase your website’s conversion rates and turn more visitors into leads
Drop us a line! We are here to answer your questions 24/7
