PPC SERVICES THAT DRIVE MASSIVE ROADS
Don't outspend your competitors. Outsmart them with expert paid search & social management.
Competing online is more challenging than ever. Targeted traffic attracts the right customers at any stage of the buying cycle. Imagine reaching your exact client when they are searching for your exact product. Imagine delighting your customers with a tailored message, enticing them to visit your site where they are just a few clicks away from checking out, adding to your bottom line.
That’s Pay-per-click advertising (PPC). Delivering a targeted ad to your potential customers at the exact moment they are searching.
Generating qualified traffic goes much deeper than creating a few ads and selecting a handful of keywords. It involves in-depth research, testing, adaption, refinement and scaling. Our PPC team has a proven process dedicated to help your business hit the ground running.
Pay-Per-Click (PPC) advertising is the fastest way to generate leads and sales for your business. It allows you to target ‘wallet out’ ready-to-buy customers that are in hunt mode for your product or service. If you aren’t investing in Google Ads, you are missing out on sales – and giving market share to your competitors.
Optimise for conversion not clicks
You may have run Google Ads in the past and were left saying “Google Ads doesn’t work for our business”. If this sounds familiar, the chances are you were either managing them yourself and burning cash – due to a lack of know-how – or had an amateur agency running it that simply looked at clicks and traffic, rather than conversions. How are we different? We don’t just optimise your PPC campaigns for clicks, we also optimize your website conversion rate to ensure we’re converting as many browsers into buyers as possible – squeezing every last drop of value from your campaign, to make PPC profitable for your business.
Our white label Google Ads management programs are by in far our most popular and for good reason. Undoubtedly Google Ads is the most popular advertising network today. With Google commanding 92.07% of the search market share (as of March 2020) every PPC advertiser must consider this platform.
Google Ads offers a range of ad types that we help your clients choose from depending on their goals.
The campaign type determines where customers will be able to see your client’s ads, but we make this more specific by targeting their ads.
Campaign types include:
Our white label Bing Ads programs are the most popular search marketing add on to Google campaigns. Not to be underestimated Microsoft Advertising (Formerly Bing Ads) is exceptionally useful and brings your clients access to:
Our White label PPC services for local businesses are probably our second most popular programs. The sheer number of local clients available to agencies these days is staggering.
These campaigns are exclusively used to help local businesses attract local customers. Managing these local PPC campaigns we bring your client’s the following benefits:
Our white label Facebook ads programs are our most popular programs in the social media category. Facebook social media advertising is considerably different than Search Advertising. One of the biggest differences between Search Advertising and Facebook Ads is search intent. Google, Bing, and Yahoo searchers are specifically looking for something while Facebook users are shown ads based upon their interests. Whereas Search Engines have a pull marketing strategy, Facebook is about brand awareness and considered more of a push marketing strategy.
Targeting is more complex, but the Facebook platform can deliver results that search simply cannot. Because of this complexity we only use highly trained staff members for all our white label Facebook ads management. Further, we believe that nearly all search marketing campaigns should be coupled with Facebook remarketing campaigns in nearly all circumstances.
There are a variety of ad types on Facebook:
One of the biggest differences in Social Media campaigns is the need for graphic and video ad creatives and your clients need to consider this in their PPC budgets as an additional cost.
Second, only to Facebook, our white label YouTube advertising programs are popular for video marketing efforts. By promoting your client’s businesses on YouTube, we help decide who sees their video ads. YouTube offers No Budget Minimums so even smaller advertisers can take advantage of this platform. Through our white label PPC management of YouTube campaigns we help your clients:
Again, there are a variety of ad types:
TrueView Ads. TrueView ads are the standard video ad type on YouTube. Preroll Ads. Some in-stream ads are non-skippable and can play before, mid-roll, or after the main video.
Our white label Instagram advertising management offers an exceptional add-on for our Facebook advertisers. Instagram advertising is a method of paying (PPC) to post sponsored content on the Instagram platform to reach a larger audience. Instagram advertising is often utilized to increase brand exposure, website traffic, generate new leads, and move current leads down the MQL funnel (with the goal of converting). This often makes Instagram a supporting campaign rather than a primary campaign.
Instagram is a visual platform, and as such text ads are not the approach. Instead, you need an image, set of images, or video (which can be accompanied by text) to reach your client’s audience with Instagram ads. Again, a consideration for Instagram is that your client will need to establish a graphic and or video ad creatives budget.
The good news: Instagram advertising is effective! According to Social Media Examiner, Instagram is the second leading social media platform for marketing, with only Facebook in front of it. According to Instagram, 60% of people say they discover new products on the platform, and 75% of Instagrammers take action after being inspired by a post.
Again, Like Facebook, Instagram has a variety of ad types:
Our white label PPC campaigns for LinkedIn are highly effective, especially for Account-Based Marketing. This is a powerful PPC Advertising platform. It is a great way to get your client’s message to extremely targeted B2B audiences. It offers your client’s chance to place ads on prominent pages throughout the LinkedIn site.
There are a lot of benefits to our white label LinkedIn management specifically:
Again, there is a large variety of ad types available on LinkedIn.
Our white label Twitter ad management services are also extremely popular, but more importantly, they are effective! This is a fantastic network for both large and small business clients. It gives your clients the chance to reach millions of customers with promoted tweets. If your client’s goals are to grow a community of high-value followers, this is the perfect PPC network to do it. Twitter offers your clients a variety of targeting options and even the ability to monitor ads in real-time. Like Facebook, blocking out tweets with ad blockers is nearly impossible. The primary benefits of our white label PPC services for Twitter campaigns:
Our white label Amazon advertising management is very popular with agencies that have clients already selling products on Amazon or that desire to introduce their products on Amazon for the first time. Customers come to Amazon not only as a place to shop but also as an online authority to research products, read product reviews, learn about competing products and consume new Amazon original content. In fact, nearly 80% of Amazon customers use Amazon to discover new products or brands. Therefore, Amazon Advertising can help businesses reach millions of Amazon customers and deliver brand results by creating awareness for a product launch, driving brand discoverability, and supporting product education. Our white label PPC management of Amazon campaigns have the following benefits:
There are three main types of ads we can utilize for successful Amazon advertising campaigns including:
At HTSparrow, we try and let our clients speak for us. Take a look at these HTSparrow reviews and hear straight from our clients why we are the best PPC management company for home service companies. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
Drop us a line! We are here to answer your questions 24/7